Selling the Solution Instead of the Service

Design: Nina Maya Interiors

You should be able to sell your interior design services without ever talking about your exact offer. Your clients face unique problems and your ability to solve those problems with tailor-made solutions they can’t find anywhere else is what they want to buy. Whether you’re a seasoned interior designer with a roster full of clients or you’re just starting out, you can easily land higher-spend leads by implementing marketing that sells the unique solution rather than the exact product or service.

Crafting a Compelling Narrative

Now that you know what to focus on, let’s talk about how this strategy is reflected in your content. Storytelling is a powerful tool that conveys the true impact of your solutions and connects with your potential clients emotionally. When you’re planning content, focus on case studies that show your solutions in action.

For example, consider sharing the story of a young family with a dysfunctional, cluttered living space. With your expert designer touch, you created a harmonious and functional space that not only allowed the family to maneuver through their space but also brought them closer together by creating a feeling of ease. Stories like these resonate with potential clients, providing an impactful introduction to the services you provide.

Design: Marie Flanigan

Showcasing Transformations

As far as actual content goes, before and afters are fundamental in your solution-based marketing. By highlighting the transformation and offering visual examples of the issues you solve, your potential clients can begin to envision what your services could bring to their space. 

Present this content in a way that makes it easily digestible for your target audience. Reels with a voiceover explaining the solutions you implemented are highly impactful, or consider a carousel post, with a few angles of the before and a few of the after. We always place the “after” photos first in client carousels to keep things aesthetically pleasing within the feed.

Design: Shazalynn Cavin-Winfrey

BENEFITS OVER FEATURES

The deliverables you list as part of your services, while important, don’t always make what you bring to a new interior design project explicitly clear. 

Instead of stating “custom furniture design,” highlight how custom furniture design can transform a space into something bespoke that no one else they know will have. If you offer 3D rendering services, explain how this allows clients to see their design vision realized long before the demolition phase begins. Focusing on these benefits can immediately capture your client’s imagination and help convince them that they don't just need your services, but that your solutions will solve their problems. Remember, buyers run away from their problems towards the emotion associated with its solution. So make them feel all the things that they will feel after working with you, before they even sign with you!

Let Sage Interior Design Marketing Help

Shifting your marketing from service-oriented to solution-focused is a change that can significantly influence the type of clients you bring on. Making this transition on your own can be a daunting task, but partnering with an interior design-focused marketing company can be a serious game-changer for your business. 

At Sage Interior Marketing Design, we help you figure out unique solutions only you and your brand can offer. Then, we leverage these solutions in your marketing to help you cut through the noise. We understand that your clients are your priority, so allow us to take control of your marketing strategy with our social media services. Whether you have a specific need or simply want to chat about how we can help elevate your business, we are here to help you on your journey to harness the power of great marketing.