Leveraging Instagram to Sell Home Decor
One of Instagram’s best strides in the past couple of years has been its emphasis on e-commerce. Put simply, the allure of shopping has transferred seamlessly to social media! As an interior designer with high-end taste, your audience will likely gravitate toward those same products.
Whether you use affiliate links to showcase and endorse home decor and furnishings from third party retailers, or if you sell products directly on your website, integrating "Shop the Looks" into your Instagram strategy can be an extremely effective method to boost your social media engagement and introduce an additional revenue stream to your business.
The implementation
There are multiple avenues through which you can effectively market home decor or furnishings on Instagram. One approach is through your stories.
Here, you can spotlight each product individually, supplemented by a compelling "Shop Now" link that redirects users to your website or directly to the product's retail page. We highly recommend this direct call-to-action, as it streamlines the user experience with minimal steps. Hint: the fewer steps, the better! You should always be looking to minimize friction for your customer. This means the smallest number of steps between them seeing your product online and receiving it at their door.
Additionally, you can archive your "Shop the Looks" segments in a dedicated IG highlight (labeled “Shop"“, or similar), enabling users to revisit your stories beyond the standard 24-hour window.
Designing a coherent and visually pleasing template to feature your products can enhance their appeal further. Below is a template we crafted for @sabina.interiors. It showcases her logo, product image, affiliate link, a prompt for the next featured product, and a minimalist border, all combining to create an aesthetically sound, effective visual.
Another approach to highlighting your products involves taking advantage of your feed posts. While these methods allow for more comprehensive product information, they may not yield the highest click-through rate, as users would need to access the link in your bio for further details. This additional step can sometimes prove cumbersome. However, a potential solution exists—particularly if you've integrated a shop within your Instagram page.
STARTING YOUR INSTAGRAM SHOP
If your Instagram page is tailored specifically to home decor and furnishings, with a distinct interior design page for your projects, implementing an Instagram shop is imperative. This transformative feature enables you to fashion a digital, shareable catalog of your products, seamlessly integrated within the platform. The details of your products, ranging from descriptions to pricing to vivid photography, are meticulously displayed on dedicated Product Detail Pages. Furthermore, any product-tagged images on Instagram are automatically incorporated into these pages.
Enhancing Engagement with Shopping Tags
Enriching engagement takes center stage with Shopping Tags, a functionality that enables you to tag products from your catalog in your Stories, Reels, or Static posts. This empowers your audience to delve deeper into the product specifics or even make purchases. The introduction of Checkout (currently accessible in select regions) revolutionizes the shopping experience by enabling customers to directly purchase products within the Instagram app, negating the need for external redirection.
As you delve into optimizing your Instagram presence, these diverse strategies offer a spectrum of possibilities for showcasing your product offerings. By leveraging the potential of each avenue—whether through compelling stories, captivating reels, informative static posts, or the seamless integration of an Instagram shop—you're poised to connect with your audience in multiple ways. As Instagram continues to evolve, the intersection of creative marketing and e-commerce is set to redefine your interior design firm’s trajectory.
CONCLUSION
Our Instagram services are meticulously crafted to cater to your unique needs, and we trust that this blog post has provided you with valuable insight. The avenues for marketing products on Instagram as an interior designer are diverse and dynamic, allowing you to choose the approach that seamlessly aligns with your business objectives.
Should you seek further clarification or wish to explore the potential of our social media services, we extend an invitation to connect with us. Whether you have specific inquiries or would like to chat for a general overview of your marketing possibilities, we are here to assist you on your journey to harness the full potential of Instagram.
Your success story as an interior designer deserves a platform that resonates with your creativity, and our team is committed to ensuring that your presence on Instagram stands as a testament to your design brilliance.
Contact us today to initiate a dialogue that could redefine your Instagram strategy and elevate your interior design business to new heights.